Products That Count, Editor
Administrator
The Product Awards celebrate the best in product management. Specifically, these Product Awards honor the best tools by and for product managers. Special thanks to the sponsor of the “2026 Q2 Product Guide,” Mighty Capital.
After nine years of running the Product Awards, one shift is unmistakable: trust is no longer a compliance checkbox. It’s becoming the moat.
As boardrooms in fintech, healthcare, and cybersecurity moved from asking whether AI worked to demanding proof it could be trusted, judges stopped rewarding the flashiest model and started asking where a product’s data, decisions, and compliance actually held up under scrutiny. With 12,000+ nominations and 73 winners selected by a 29-member Council of senior product leaders, this quarter’s awards reflect a market where a transparent paper trail counts for more than a demo, and generic “AI-powered” claims no longer make the cut.
This guide captures what separates a product with a defensible position from one that simply added AI on top.
Across this quarter’s highest-scoring entries, three traits stood out. Winning products go deep on a single high-value problem inside one regulated industry rather than building broad, horizontal platforms. They move beyond assisting people to actually automating the decision, the governance, and the execution that follows. And they treat verification and auditability as part of the product itself, not a section of the pitch deck, building the kind of trust that’s genuinely hard for a competitor to replicate.
The result is a quieter kind of progress: products that embed themselves so deeply into compliance and workflow that removing them would mean rebuilding the business, in industries where the cost of a broken promise isn’t just churn, it’s a regulator’s attention. In fintech, healthcare, and cybersecurity alike, the infrastructure advantage is compounding, and the products that built for trust from day one are the ones pulling ahead.
Download the 2026 Q2 Product Guide to understand how this quarter’s winners are building durable moats out of trust, not just technology.
Produced by Products That Count in collaboration with Mighty Capital.
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Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.
AdministratorThe 2026 Q1 Product Guide reveals what truly differentiates AI-native products and where real infrastructure advantages are forming.