Getting Started with Personalization Marketing

  • Blog Blog
  • May 8, 2019
Kristie Gan

Shutterfly, VP of Product & Head of Commerce

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Shutterfly Product VP on The Power of Personalization e1557237894747
For brands starting out, personalization marketing doesn’t require expensive ML tools. Begin with simple concepts. Build from there

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Kristie Gan
Shutterfly, VP of Product & Head of Commerce

Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.

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Shutterfly Product VP on The Power of Personalization

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