Podcast 
September 15, 2020 Jefferys Consultants, Manager, Product Management
Member
Samantha Scott has carved an active history in product management, starting with NexJ Systems and moving from AppNexus to Etsy. Samantha is currently pursuing an MBA at Harvard Business School to further enhance her business acumen. Prior to that, she was the Director of Product Management at Capsule, a healthcare technology that provides clinical surveillance and medical device integration. Her career is backed by a Bachelor of Applied Science in Systems Design Engineering from the University of Waterloo. Before delving into products and product management, Samantha served as Toronto Hydro’s Compliance and Quality Analyst and TD’s Business Analyst.
PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
Platform products are a powerful marketplace to drive revenue for its provider and for the developers that use it to promote new products.
Creating an effective product north star starts with a purpose-driven mission that resonates with your team and customers to make an impact.