Behavioral Economist Bella Rozenkrants on Why You Are What You Buy

  • Video Video
  • November 19, 2014
Bella Rozenkrants

Verily Life Sciences, Product Manager & Behavioral Scientist

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Behavioral Economist Bella Rozenkrants shares best practices and examples of what companies can learn from understanding consumer identity.

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Bella Rozenkrants
Verily Life Sciences, Product Manager & Behavioral Scientist

Bella Rozenkrants leads behavioral research at Dan Ariely's Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics --how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.

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