Video 
June 15, 2018 Google, Design Manager, Google Cloud
Member
Matt Conway is a Design Manager at Google, leading the user experience design team for Google Cloud. In addition, Matt has developed UX designs for many leading tech companies over the past two decades - including Microsoft, Expedia and Frog.
Member
Anne Retterer is the Founder and CEO of Mindspand - an online community that enables organizations to list course offerings and provide access to services for local customers. Prior to starting Mindspand, Anne managed the product portfolio at Expedia and established an investment fund for tech companies in Chile with Hambrecht & Quest (now JPMorgan Chase & Co.). Anne holds an MBA from UC Davis and currently lives in Seattle.
Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.
There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick