Migo, Founder and CEO
MemberJeff Warren is the founder and CEO of Migo, the search app for personal transportation that mixes rideshare, traditional taxis, car-share (i.e. Car2Go, ReachNow), bikes, scooters and public transit onto a single real-time mobile app. Prior to creating Migo, Jeff led the marketing team at Expedia for Travelocity and Wotif. During his tenure at Expedia Jeff also created the first marketing team to employ data scientists and machine learning systems, leading Metasearch (i.e. Kayak, TripAdvisor, Trivago) to move from contributing 1% of Expedia's hotel booking volume to over 20% in less than a year. In addition, Jeff held a variety of leadership and corporate development roles at Motorola, where he led the team that introduced Android products.
MemberAnne Retterer is the Founder and CEO of Mindspand - an online community that enables organizations to list course offerings and provide access to services for local customers. Prior to starting Mindspand, Anne managed the product portfolio at Expedia and established an investment fund for tech companies in Chile with Hambrecht & Quest (now JPMorgan Chase & Co.). Anne holds an MBA from UC Davis and currently lives in Seattle.
Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.
There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick
Ethical practices are influencing product managers in the design thinking process to think critically about how products are used.