Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Through our commitment to innovation and collaboration with our clients, we're building products and solutions to create the world's smartest network of consumers, brands and retailers.
User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.
User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.