PM Awards Series: ALPHA Camp Director of Tech & Data on Building Community-Focused Products

Karen Hsieh

ALPHA Camp, Director of Tech & Data

A product manager fosters a learning culture and promotes data literacy, empowering teams to create value for users while ensuring company profitability. I develop data literacy across different teams by providing reports, self-served data tools with visualization. Designers analyze the data funnels to optimize user journeys. Engineers run more experiments due to quick feedback. Marketers, editors, etc., adopt this data-informed decision-making process to grow marketing, content performance. I’ve launched SaaS from 0-1 became 25% of the annual company revenue, got 4.8 ratings with 150K votes on App Store and Google Play. I aim to focus on the users’ problems and test assumptions, solutions with the teams. With aligned outcomes, I craft product strategies with founders or C-level executives by the facts gathered from data and the insights discovered from user interviews with the product team. I’m passionate about delighting users and monetization by combining data for how users behave and user interviews for how users think.

About the host

Andrew Zavattero

Founder & Product Advisor

Andrew is an inclusive, innovative, action-oriented B2B2C SaaS/Marketplace product strategist and leader with an extensive track record of successfully defining and executing 0 to 1 products with multi-million dollar ROI’s for world class brands including Chase, FTD, Fanatics, Groupon, and Ticketmaster. He lives each day to build game changing products in order to solve customer problems leading to increased engagement and revenue growth.