How to Build an AI Startup on Easy Mode (Moonshot AI’s CEO Reveals How)

What if a single platform could turn any online store into a self-optimizing growth engine? In this podcast hosted by Products That Count CEO Hoda Mehr, Moonshot AI Co-Founder and CEO Aviv Frenkel will be speaking on how to build an AI startup. Drawing from his founder journey, he explores what it takes to automate CRO, build user trust in AI-generated decisions, and scale a product that continuously learns. He also shares the broader vision for applying autonomous optimization across all digital experiences and the mindset required to build in today’s AI-driven market.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.

Show Notes:

1. Aviv Frenkel shifted from covering tech to building tech after recognizing the limitations of traditional CRO workflows.
2. Moonshot AI was created to eliminate guesswork in conversion optimization by automating testing, learning, and improvement.
3. The platform identifies friction points, proposes hypotheses, generates test variants, and deploys winning designs.
4. Early validation came from extensive conversations with ecommerce product and growth teams—seeking honest critique, not praise.
5. The company’s initial focus is ecommerce, but the technology is designed for any digital experience with measurable outcomes.
6. Outcome-centric thinking guides both product strategy and communication, shaping how Moonshot articulates its value.
7. Aviv’s family history in small business instilled a deep connection to helping companies thrive.
8. Trust in AI output builds through transparency and evidence—showing how changes work and proving impact with data.
9. Repeated A/B tests reinforce trust as customers see consistent, measurable improvements.
10. One small change—a “quick add” button on a product listing page—yielded $600K in additional revenue for a luxury footwear brand.
11. Moonshot’s AI models are trained on tens of millions of data points, enabling it to detect gaps and generate solutions.
12. The company faces strong expectations in the AI market, but most of the pressure is internal, tied to ambitious goals.
13. Moonshot recently raised a new funding round led by Mighty Capital, reflecting strong conviction in the company’s trajectory.
14. Building a startup requires a team aligned on mission, values, and ownership—not just talent.
15. The team culture prioritizes no ego, shared vision, clear ownership, and having fun together.
16. Aviv emphasizes hiring people who resonate with the company’s values and enjoy working in a fast-moving environment.
17. Past mistakes shaped the company’s approach: avoid repeating old errors and focus on making only new ones.
18. Choosing the right “game mode” means working in a big market, aligned with your strengths, and in an area you’re passionate about.
19. Great products start with remembering that it’s always about the user, not the builder.
20. Moonshot invites feedback, demos, and engagement from the ecommerce community to continue refining and expanding the product.