Article 
May 29, 2018 StudioRed, Founder
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Philip Bourgeois is the Founder of StudioRed. Since its inception in 1983, Philip’s team has introduced more than 400 products developed through the “Rational Emotional Design” process (RED) - which combines logic and emotion into product design to connect with more customers. Considered one of Silicon Valley’s design pioneers, Philip is featured in several books including “From Patent to Profit” and “Make It New: A History of Silicon Valley Design.”
MemberPrototypes drive excitement for new product design, but early excitement can lead to costly decisions that affect in-line product.
The fundamentals of product design are learned hands-on; experiences that you only get in a workshop or on the floor of a manufacturing plant.