Behavioral Economist Kristen Berman on Using the Insights of Irrationality

  • Blog Blog
  • June 18, 2014
Kristen Berman

Irrational Labs, Co-Founder

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Irrational Labs CEO & Co-Founder Kristen Berman
Behavioral Economist and co-founder of Dan Ariely's Irrational Labs, Kristen Berman shares examples of using insights to build great products

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Kristen Berman
Irrational Labs, Co-Founder

Kristen Berman founded Irrational Labs with Dan Ariely to help companies understand and leverage behavioral economics — how and why people make the decisions they do. Kristen leads engagements with companies (Google, Netflix, Fidelity, Lyft) to design, test and scale products that use behavioral economics. She experienced the need for behavior sciences in product development and marketing while designing products at Intuit and Lytro.

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