Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning

  • Podcast Podcast
  • February 13, 2017
The Editorial Desk at Products That Count

Products That Count, Editor

Administrator

Introduction

About the podcast:

Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

About the guest:

Joyce Solano has an extensive background in design and business. She was the Chief Brand Strategist for Adobe and social media strategist at Sun Microsystems. She is now the Corporate Marketing VP at Leanplum in San Francisco. She received her MBA at University of San Francisco.

 

About the speaker

The Editorial Desk at Products That Count
Products That Count, Editor

Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.

Administrator

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