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May 30, 2018 GoPro, Senior Vice President
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Meghan Laffey joined GoPro in 2010, when the company was in its early stages. She was 1 of 3 on the “product development team” and the company had fewer than 30 employees. She was instrumental in leading the development and launch of the Hero2, Hero3, Hero3+, and Hero4 camera lines during the company’s massive growth phase. More recently, Meghan helped build out GoPro’s software product lines – including the GoPro App, the award winning Quik app, and launching GoPro’s first subscription service. Today, she leads all things Product for GoPro - including Product Management, User Experience, Consumer Insights, Analytics, and Product Marketing.
MemberBrand positioning helps product teams identify essential features and emotions that your brand should communicate with its customers.
Effective brand positioning maintains a clear identity by adapting visual language to align with a company's evolution in product design.
Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.