Build vs. Buy – A Product Manager’s Guide to Not Building Things

  • Article Article
  • November 17, 2020
Bryce York

Tatari, Senior Technical Product Manager

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Tatari Product Director, Bryce York, explores product strategy tradeoffs from the perspective of building more vs. better.
Tatari Senior Technical Product Manager Bryce York establishes how to make a build vs. buy decision while mitigating the risks and costs.

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Bryce York
Tatari, Senior Technical Product Manager

Bryce York, Tatari Director of Product, is a strategic product leader with over ten years experience successfully leading in-house and outsourced product, engineering, and design teams. After founding, scaling, and selling his original startup, Seed The Change, a SaaS platform that helped eCommerce companies grow profits by planting trees, he now drives Product at Tatari, an ad-tech startup democratizing TV advertising across linear and streaming TV. Bryce continues to share his product expertise with the next generation of Product Leaders as an editorial contributor and New York Head of Chapter at Products That Count, the largest global product acceleration platform and networking community for product leaders.

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