Cedar, Co-Founder
MemberArel Lidow is the Co-Founder of Cedar Inc, which is trying to bring healthcare into the world of the modern consumer. He has a background in engineering, but has always accidentally ended up doing product related work. Prior to founding Cedar, Arel was the VP of Product Management at AppNexus.
MemberSamantha Scott has carved an active history in product management, starting with NexJ Systems and moving from AppNexus to Etsy. Samantha is currently pursuing an MBA at Harvard Business School to further enhance her business acumen. Prior to that, she was the Director of Product Management at Capsule, a healthcare technology that provides clinical surveillance and medical device integration. Her career is backed by a Bachelor of Applied Science in Systems Design Engineering from the University of Waterloo. Before delving into products and product management, Samantha served as Toronto Hydro’s Compliance and Quality Analyst and TD’s Business Analyst.
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