Podcast 
March 29, 2023 Chameleon, Co-Founder & CEO
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THREE KEY THINGS ABOUT USER ONBOARDING YOU SHOULD KNOW: 1. It extends beyond sign-up! It encompasses every change in your product, and it is needed for old users and new features. Think of it across the user lifecycle not just at the beginning. 2. Getting users to act is a combination of them knowing WHY as well as HOW to accomplish something. You have to reinforce your value and benefits before directing users to action. 3. Focus on the "aha moment": this is the goal for each small piece of user onboarding, and without knowing this, it'll be hard for you to predictably generate more success. My product, Chameleon, helps you build great user onboarding without requiring any code, so you're in control and can optimize your way towards user happiness and product engagement. Learn more and try it for free at https://www.trychameleon.com/ or ping us at [email protected].
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Aditya Subramaniam has been in product for over a decade, almost entirely at early- to mid-stage technology startups, and across multiple industries like mobile security, education, and healthcare. He is particularly passionate about B2B and B2B2C products, partnering directly with customers to develop world-class solutions. Outside work, he enjoys playing tennis, reading books, and listening to death metal.
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