CPO Rising: Evolution of the Role

With the digital revolution, we realize how important product is. This transformation has made waves throughout the business world. Digital native and tech companies understood this, placing product at the forefront. For traditional companies, they are scrambling to reinvent themselves in a digital age, with not only products but customer experience and business models.

Product managers and teams have always been present in one way or another, but this is a complete shift of priorities and mindset. This new role impacts customer acquisition, creates recurring revenue streams, changes day-to-day operations, touching every aspect of the company.

These adjustments have elevated a new role: Chief Product Officer.

We have seen this revolution happening in the C-suite for some time. We call it CPO Rising.

Click here to get a .pdf version of the infographic.

Want to read more? Check out our groundbreaking article CPO Rising: A seat in the C-suite for further discussion on the role and its transformative power. Read about how these top product leaders are gaining a seat in the C-suite as businesses become more product-led, and how they are honing new skills to lead with success.

Join us for CPO Rising

Here at Products That Count, we are the premier source of information and discussion of all things CPO-related, allowing Chief Product Officers a place to grow, learn, and engage. We are offering resources, events and opportunities, and a chance to celebrate the role during the age of product. Sign up for a free membership today, and stay in the know about all things CPO.