CPO Rising Series: Kraftful CPO on How AI Will Rebuild Product Teams from the Ground Up

  • Video Video
  • October 7, 2025
Yana Welinder

Kraftful, CPO

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What if AI could turn every product manager into a superhuman innovator? In this episode of the CPO Rising Series hosted by NEOGOV CPO Denise Hemke, Kraftful CEO and CPO Yana Welinder will be speaking about how AI will rebuild product teams from the ground up. She offers a rare insider’s perspective on how emerging technologies will reshape product discovery, prioritization, and development in the next few years, drawing from her experience leading an AI-powered product insights platform.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s podcast below, then head on over to our Events page to see which product leaders will be joining us next week.

Show Notes:

  1. AI will merge product management roles into “product builders”
  2. Future product teams will be less siloed, more integrated
  3. AI can dramatically lower barriers to product development
  4. Prioritization will become more data-driven and insight-focused
  5. Product managers will become orchestrators of AI-powered tools
  6. Craftful uses AI to automatically collect and analyze user insights
  7. Remote work requires intentional trust-building strategies
  8. Product-led growth models are becoming increasingly sophisticated
  9. AI can help solve problems for historically underserved populations
  10. User research will become more accessible through AI tools
  11. Product discovery will be faster and more precise with AI assistance
  12. Companies will be able to build products with fewer resources
  13. AI will enable more personalized product experiences
  14. Product strategy will become more predictive and proactive
  15. The role of empathy remains crucial, even with AI integration
  16. Future product development will focus on solving niche problems
  17. AI can help automate repetitive product management tasks
  18. User insights will be gathered from multiple listening channels
  19. Product teams will need to continuously adapt to evolving AI capabilities
  20. Human creativity remains essential in product innovation

About the speaker

Yana Welinder
Kraftful, CPO

Yana will explore the ways in which AI is transforming product management for the better. Drawing on examples and insights from her experience, she will demonstrate how AI can be integrated into product management tools to improve the development process, decision-making, and streamline collaboration.

Member

About the host

Denise Hemke
NEOGOV, CPO

As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.

Host

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