Customer Personalization Methods

  • Article Article
  • May 6, 2019
Kristie Gan

Shutterfly, VP of Product & Head of Commerce

Member
Shutterfly Product VP on The Power of Personalization e1557237894747
Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers

This is members-only content. Please Sign-in or Join for Free with LinkedIn.
Kristie Gan
Shutterfly, VP of Product & Head of Commerce

Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.

Member

Read more

Getting Started with Personalization Marketing

For brands starting out, personalization marketing doesn’t require expensive ML tools. Begin with simple concepts. Build from there

Shutterfly Product VP on The Power of Personalization

Personalization improves marketing metrics. Find out how to leverage individual customer identities at scale.