Defining Personalization in B2C Software Products

  • Article Article
  • December 18, 2019
Sri Rajan

Yelp, Group Product Manager

Member
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.

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Sri Rajan
Yelp, Group Product Manager

I work closely with engineering and design teams to create a highly personalized experience that leverages customer data from partner Equinox companies, usage data from the new digital product, and intent-driven customer inputs.

Member

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