Get Storied, Chief Executive Officer
MemberMichael Margolis is one of the world’s leading experts in Narrative Strategy. A 2x TEDx speaker. A strategic advisor to Silicon Valley’s biggest brands. A cultural anthropologist and story philosopher. As CEO of Get Storied, Michael has pioneered breakthrough models to messaging, innovation, and large-scale change. He is the author of the Amazon #1 best-seller "Believe Me: A Storytelling Manifesto for Change-Makers and Innovators." You can find him on Twitter @getstoried where he engages with 250,000 followers.
MemberBrand positioning helps product teams identify essential features and emotions that your brand should communicate with its customers.
Effective brand positioning maintains a clear identity by adapting visual language to align with a company's evolution in product design.
Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.