Podcast 
February 13, 2019 Google, Product Lead
Member
Dacheng Zhao is a Product Leader at Google - focusing on data products that optimize advertising budgets for Google Ad partners. Prior to joining Google, Dacheng worked at LinkedIn - managing business development / operations products that enhanced the platform's user experience. In addition, Dacheng founded HelpPing and held leadership roles at Opera Solutions and Applied Predictive Technologies. Dacheng holds a Master of Engineering from Massachusetts Institute of Technology - and currently lives in the San Francisco Bay Area.
Member
Mark has deep experience (1) bringing new B2B products to market, (2) leading early-stage sales and business development, and (3) conducting user research. He has conducted 1,200+ user interviews over the past 10+ years building and selling new products (software and hardware). Mark runs MondayKarma.com, a blog to help WashU students learn how to land their first job from alumni that have already landed theirs.
Data products provide approaches to long-term challenges by applying predictive analytics to processes that normally require manual testing
One of the biggest challenges in managing data products is how to best optimize features, balancing what to improve versus what to delete.