Grammarly Head of Product on Building & Scaling Growth Teams

How can product leaders build & scale growth teams? In this webinar, Grammarly Head of Product Albert Cheng speaks on building & scaling growth teams. He shares key lessons learned from hiring Growth teams at Grammarly, Duolingo, and numerous startups. Tune in and learn how to structure these teams, what to look for in interviews, how to set new hires up for success, and more!

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Show Notes:

1. Growth is essential for startups and companies to succeed.
2. Companies should validate product-market fit before building out growth teams.
3. Growth teams are multidisciplinary and include engineers, designers, marketers, and product managers.
4. Growth teams should be structured around the user journey stages like acquisition, activation, retention.
5. The first growth hire should focus on the most pressing part of the growth model like acquisition, retention, or monetization.
6. Growth teams leverage data more than other teams and need sufficient user base and data instrumentation.
7. Growth teams connect users to the product value and have the best mental model of growth levers.
8. Freemium can be effective with a broad value prop, mission, and ability to demonstrate quick value.
9. Growth metrics should align with long-term sustainable growth over short-term wins.
10. Growth teams experiment to learn rather than ship features, using an explorer/exploiter approach.
11. Growth requires critical thinking over just following best practices.
12. Product-led growth is an important trend of empowering self-serve for enterprises.
13. Growth teams should improve the core product in parallel with optimizations.
14. Growth leaders get alignment from leadership on key metrics and direction.
15. Growth candidates need grit, risk-taking mindset, and experience as a “failed entrepreneur.”
16. AI will transform growth channels and content oversaturation challenges.
17. Growth disciplines continue evolving through sharing lessons learned.
18. Building & scaling growth teams requires understanding adjacent products’ strategies through conversation.
19. Pursue growth education, experience, and exposure through partnerships.
20. Growth success requires balancing short and long-term wins through experimentation.