H&R Block Product VP on Building Customer-Focused Teams

Vanessa Jupe

H&R Block, Vice President, Digital Products & Services

Vanessa Jupe serves as Vice President of Digital Products and Services for H&R Block and is responsible for evolving the product line and improving customer success and affinity. Vanessa has spent 17+ years working in the world of internet technology, beginning as a web developer and organically evolving into a product management leader. She has worked for USAA and DIRECTV where she led teams responsible for launching new digital products to market, increasing customer sentiment, and substantially increasing profitability. She previously taught product management for General Assembly and currently serves on their Product Management Standards Board. Vanessa is passionate about human-centered design, research, and being data driven. She holds her BBA in Information Systems from the University of the Incarnate Word and Master's of Science in Technology Commercialization from UT Austin McCombs School of Business.