Hilton CMO Stuart Foster on How to Make Brands Stand Out

Introduction

About the Podcast:

Stuart Foster talks about the importance of simplicity in making your brand stand out in the marketplace. He delves into how to create an unforgettable brand by focusing on the value of a company. He explains why mass marketing is no longer valid because we are now inundated with advertising and need our marketing messages delivered based on context (i.e. on where we receive them).

About the Guest: 

H. Stuart Foster serves as Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands, which includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. In his current role, Foster is charged with the development of Hilton Worlwide’s luxury and lifestyle brands, including positioning, advertising and communication, digital marketing as well as promotions and partnerships. He has an extensive background overseeing marketing initiatives for the world’s top luxury brands, most notably Moët-Hennessy.