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Chris Abad is the former Product VP at UserTesting - responsible for driving the company’s product vision and strategy across its portfolio of products. He has more than 15 years of experience building high-performance product and design teams. Prior to joining UserTesting, Chris held leadership roles at companies including Salesforce, InVision, Campaign Monitor - and served as founder of two start-ups. Chris holds a degree from San Diego State University and currently lives in San Francisco.
MemberMobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.
There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick
In Design Thinking, product managers must give people enough options to make informed decisions without affecting conversion.