Study.com, Chief Product Officer
MemberApril Dunford is the founder of Ambient Strategy, but before launching the marketing strategy company, she had a healthy career that spanned multiple positions. After obtaining her Bachelor’s of Applied Science in Systems Design Engineering at the University of Waterloo, Dunford served as Director of Product Marketing at Janna Systems. She moved on from Toronto, Canada and joined Siebel Systems in the San Francisco Bay Area as the Director of Marketing for Financial Services. Dunford also held positions at IBM, DataMirror Corporation, Infobright, Nortel, Huawei, Communitech, Tulip Retail, Sprint.ly, and The DMZ. When not too busy providing market strategies to her clients, Dunford acts as a Board Member for Sampler.
MemberNikki is a cloud and software product Director who works with a global team of talented engineers and architects in designing and implementing innovative solutions from product inception to production. After spending over a decade working in product engineering and management for multimillion dollar technology and start-up companies, Nikki believes what truly drives innovation is not only a commitment to technological breakthroughs but also people’s passion in improving everyday lives by building products that leave a lasting impact, disrupt the industry, and are vehicles of change, while providing the best user experience. When Nikki isn’t working on her next big product release or entrepreneurial endeavors she is spending much needed time with friends and family discussing the latest politics, or simply the meaning of life. She’s an adventurous traveler who also enjoys capturing moments through photography. Nikki also holds a B.S. in Computer Engineering , M.S. in Electrical Engineering and has a corporate innovation certificate as part of the LEAD program.
Effective brand positioning maintains a clear identity by adapting visual language to align with a company's evolution in product design.
Brand positioning must be clearly established to launch successful products and instantly connect with customers in a meaningful way.
Your brand story builds product loyalty and drives every product success story through cross-team buy-in & insights-driven strategies.