Podcast 
March 18, 2019 Instagram, Product Lead
Member
Alex Plutzer is a Product Leader at Instagram - focusing on the app's business messaging platform. Prior to joining Instagram, Alex worked in product roles at Facebook focused on payment and events. In addition, Alex held several product roles at Box - and also worked for a number of tech companies while at college in St. Louis. Alex holds a degree from Washington University and currently lives in San Francisco.
Member
Mark has deep experience (1) bringing new B2B products to market, (2) leading early-stage sales and business development, and (3) conducting user research. He has conducted 1,200+ user interviews over the past 10+ years building and selling new products (software and hardware). Mark runs MondayKarma.com, a blog to help WashU students learn how to land their first job from alumni that have already landed theirs.
Identifying problems through the "jobs to be done" framework enables PMs to focus the product lifecycle on holistic solutions for their users
Product managers must start their lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.
The Product Lifecycle, a Product Talk series, discusses building products that stand out and the importance of solving the right problem.