BFA Industries (Ipsy), Sr. Director of Product Management
Member
What are the key principles of product leadership? In this episode of Product Talk, our host Melissa Pickering meets with IPSY (Beauty For All Industries) Senior Director of Product Heidi Cajucom for an inspiring conversation on the principles of product leadership. Heidi shares her journey, from founding an anonymous peer support network for college students to managing product teams at TaskRabbit and BFA. Discover the secrets of effective product leadership, the importance of mentorship and empathy in decision-making, and gain valuable insights for balancing work and family responsibilities. Tune in for a wealth of knowledge and actionable advice from a true product management expert.
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I’m a purpose-driven change agent with a track record of building & leading cross-functional teams to develop & launch products for kids. From Disney Imagineering, to EdTech startup founder, to product innovation at The LEGO Group, I have spent over a decade building and leading product teams to innovate kids’ play and learning experiences. Most recently, I have joined another purpose-driven mission at Willow Innovations to bring more joy to motherhood, building products to make moms’ lives easier.
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