Iru CTO on Building Better B2B Product Alignment

How do you keep engineering and product aligned while scaling B2B SaaS? In this podcast hosted by Cassio Sampaio, Iru Chief Technology Officer Jimmy Acosta shares his approach to building better B2B product alignment by building sustainable, customer-driven roadmaps that balance innovation with reliability. He discusses how engineering leaders can strengthen trust with product teams, manage trade-offs, and create alignment that drives long-term value.

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Show Notes

1. Alignment between engineering and product starts with understanding the customer.
2. A product mindset must be prioritized over a project mindset for sustainable growth.
3. Building features for single customers can hurt scalability and halt product progress.
4. Engineers who connect with customers become advocates for customer needs.
5. Roadmaps must blend engineering health, technical needs, and customer-facing features.
6. The ideal mix of roadmap focus areas changes with the product’s lifecycle stage.
7. Regularly measuring and adapting roadmaps improves alignment and delivery.
8. Engineering leadership should communicate the business value of technical work.
9. Product and engineering teams must maintain a unified vision and shared responsibilities.
10. Consistency and trust are built by delivering value with uptime, scale, and security.
11. Keep customer commitments when possible—reduce scope or phase deliverables if needed.
12. Communicate early and transparently about pivots or unavoidable changes.
13. Customer-specific requests should, where possible, generate broader benefits.
14. Some decisions may come from executives, requiring team alignment even if plans change.
15. Address tech debt proactively with scheduled follow-up work after trade-offs are made.
16. A shared responsibility model supports healthy product and engineering relationships.
17. Engage engineers directly with customers, outside of crisis moments, to foster product thinking.
18. Engineers can benefit from participating in conferences, calls, and customer advisory boards.
19. Handle setbacks with transparency, open communication, and timely mitigation planning.
20. Successful teams operate with trust, communication, and a strong focus on customer value.