Video
June 23, 2015
MyFitnessPal, VP, Marketing
Member
How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing VP Tara-Nicholle Nelson reveals secrets and behaviors of “transformational consumers”, people who view all of life as a series of “personal disruption” projects. She shares best practices to reach them where they are, at the intersection of life and business, based on real-life examples and latest research findings from myFitnessPal and more. Along the way, she gives insights into how you can power your audiences’ deepest desires to disrupt themselves.
About the Video: myFitnessPal marketing VP Tara-Nicholle Nelson reveals secrets and behaviors of “transformational consumers”, people who view all of life as a series of “personal disruption” projects.
Speaker:
Host:
Tara-Nicholle Nelson is the VP, Marketing for MyFitnessPal and Under Armour Connected Fitness – the world’s most popular nutrition tracker and healthy living platform, with over 120 million users worldwide. Previously, Tara owned and worked in PR and marketing agencies, and managed PR and Marketing programs for Trulia.com. Tara holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from the University of California, Berkeley School of Law (Boalt Hall). She blogs about marketing, health, leadership and Transformational Consumer insights at taranicholle.com.
MemberIn this episode hosted by Sonjoy Ganguly, Emrecan Dogan will be speaking on why shipping more features doesn’t mean creating more value.
Explore the journeys of 2026’s top product leaders in our latest eBook. The Product Leader Awards spotlight leaders who are building learning organizations, making AI...
In this episode of the CPO Rising Series hosted by Jay Patel, Jonathan Shottan speaks on building the world’s largest kinetic dataset.