Podcast 
December 12, 2018 Ovia Health, Co-Founder, CPO
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Gina Nebesar is the Co-Founder and Chief Product Officer at Ovia Health - a mobile platform that enables women to track their fertility cycle, create pregnancy plans and manage family life. In addition to starting Ovia Health, Gina was the founder of Automatic Apparel - an innovative vending machine solution that provides easy access to electronics and apparel. Gina is a graduate of USC with an MBA from Harvard. Gina currently lives in Boston.
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Mark has deep experience (1) bringing new B2B products to market, (2) leading early-stage sales and business development, and (3) conducting user research. He has conducted 1,200+ user interviews over the past 10+ years building and selling new products (software and hardware). Mark runs MondayKarma.com, a blog to help WashU students learn how to land their first job from alumni that have already landed theirs.
The success of growth products is driven by customer engagement and retention in order to create a sustainable base of active users.
Prototype creation starts with figuring out the lessons you want to learn through testing by users who have a vested interest in your product