Podcast 
May 3, 2019 Wildcat Venture Partners, Founding Partner
Member
Bruce focuses on early stage software startups that enable digital transformation across business, government and education markets, and enjoys working with companies that use technology and data to increase revenue and decrease costs. He was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Adobe in 2018 for $4.75 billion. Bruce’s current investments include Amplero, C3, GreenFig, Obo and Vlocity. He is also the author of the best seller, Traversing the Traction Gap and lectures on the Traction Gap Framework at various universities and industry events.
Member
Goal-oriented and always learning. Expertise in healthcare management and operations with twenty years of leading healthcare teams. Recently retired from Stanford Healthcare to focus on our successful direct-to-consumer e-commerce business (Treehut.co), now twenty employees strong. I also work with Mighty Capital helping businesses create value at scale, enjoy process improvement, customer service, leadership development and team building. I share our home in San Francisco with my wife, our son and tiny dog and was born and raised here in Northern California, where I hope to continue to contribute. I lead by serving and am learning every day.
Brand positioning helps product teams identify essential features and emotions that your brand should communicate with its customers.
Effective brand positioning maintains a clear identity by adapting visual language to align with a company's evolution in product design.
Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.