Product Industries to Watch: AdTech Infographic

AdTech refers to software and services used to deliver, measure, and target digital advertising campaigns. Did you know there are over 3 billion daily searches on Google, the vast majority of which end in no clicks? And of those that do get clicks, 50% are in the top 3 search results. You’ll learn all that and more in our AdTech infographic.

These are just some of the questions that I’m sure are keeping many AdTech PMs up at night.

Here are some key stats to know about AdTech:

• The industry is expected to exceed $600 billion in global spending by 2024.
• The market has been growing at a 9% compound annual growth rate (CAGR).
• However, due to recession concerns there was actually a 6% decrease in Q3 ad spending.

This new infographic is just the latest in great AdTech content created by our amazing network at Products That Count. For example, learn more by watching a great webinar given last year at Products That Count by Index Exchange Product Lead Rob Hazan, when he shared PM lessons on the history of AdTech.

Also listen to our recent podcast featuring AdTech expert and Award Advisory Board member Bharat Manglani. Bharat spoke about his work analyzing ad content to ensure its safety.

And now, check out our AdTech infographic:

If you want to take this AdTech infographic with you, you’re in luck. You can download a .pdf version here.

One thing to keep in mind: ad spending went down in Q3 of this year. Accordingly, we’ll have to see how things develop with respect to the economy. In any case, stay tuned to Products That Count, your source for information on product industries to watch.