Research
March 1, 2022
Products That Count, Editor
Administrator
Every time I talk to product leaders, I’m blown away by how quickly our industry is growing, maturing, and evolving. The insights revealed in this eBook are consistent with that. In the following pages, you’ll read how product leaders are responsible for the top three KPIs of revenue, cost, and productivity.
How things have changed.
Until quite recently, it was uncommon (maybe unthinkable) for any company to, for instance, give P&L responsibility to product, but now the simultaneous rise of the CPO and the increasing trend in product-led growth means that product is front and center when it comes to profitability. Likewise, just a couple of years ago cost was a topic that was pretty much off limits in our discussions with PMs and product leaders. At that point it was all about what PMs were building, or how to build relationships with engineers. Now, product is in the driver’s seat, leading the way to business outcomes that are beneficial to the organization on a strategic level.
For us in the product business, these are exciting times. Read on to hear how your peers in product are navigating their teams through the Age of Product. I hope that you find these accounts useful; perhaps you will even find some data points that you can take back to your organization to advocate for more responsibility, more budget, or even for hiring a Chief Product Officer.
To read it, download your copy below.
Does product drive the KPIs at your company?
If you liked this eBook, share it with a friend! And be sure to check out our other eBooks in the links below. From the growth mindset, to building a great product culture, to artificial intelligence, we try to bring the best in product thought leadership on the topics that matter to our network.
Have an idea for our next eBook, or a topic you’d like to see us cover? Let us know in the comments! We always want to find ways to help put you in the driver’s seat in your career.
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.
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