Research
January 20, 2022
Products That Count, Editor
Administrator
This eBook was sponsored by Gainsight. If you’re looking for a Customer Success company trusted by Box, Zendesk, Verizon, and more, schedule a demo with Gainsight today.
From Zoom to HubSpot, companies are finding unprecedented success by taking seriously the idea that product should lead growth. With product-led growth strategies, product teams have the ability to delight and retain customers by facilitating seamless product experiences. Companies who use the right tools to listen to their customers have greater retention, which leads to greater revenue that allows companies to continue innovating and growing. The role of product managers and leaders is at the forefront of that process.
The connection between growth and product has never been clearer, from the runaway successes of product-led companies during the global pandemic, to the rise of “growth PMs.” (In our recent year-in-review eBook, we discussed the increased prevalence of growth PMs on product teams in 2021.) With those trends in mind, we bring you this eBook.
To read it, download your copy below.
Does your team embrace product-led growth? Have you discovered the benefits of leading with product?
If you liked this eBook, share it with a friend! And be sure to check out our other eBooks in the links below. From the growth mindset, to building a great product culture, to artificial intelligence, we try to bring the best in product thought leadership on the topics that matter to our network.
Have an idea for our next eBook, or a topic you’d like to see us cover? Let us know in the comments! And may your future be filled with product-led growth.
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.
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