Product Lifecycle: Jobs To Be Done

  • Article Article
  • March 25, 2019
Alex Plutzer

Instagram, Product Lead

Member
Alex Plutzer discusses the Product Lifecycle on the Product Talk podcast.
Identifying problems through the "jobs to be done" framework enables PMs to focus the product lifecycle on holistic solutions for their users

This is members-only content. Please Sign-in or Join for Free with LinkedIn.
Alex Plutzer
Instagram, Product Lead

Alex Plutzer is a Product Leader at Instagram - focusing on the app's business messaging platform. Prior to joining Instagram, Alex worked in product roles at Facebook focused on payment and events. In addition, Alex held several product roles at Box - and also worked for a number of tech companies while at college in St. Louis. Alex holds a degree from Washington University and currently lives in San Francisco.

Member

Read more

Instagram Product Lead on Product Lifecycle Impact

Big changes enhancing the product lifecycle do not always come from complete revamps. Instead, make a huge impact by tweaking small details.

Product Lifecycle: PMs Own The Problem

Product managers must start their lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.

Product Talk: Product Lifecycle Series

The Product Lifecycle, a Product Talk series, discusses building products that stand out and the importance of solving the right problem.