Peninsula Strategies, Strategy Consultant and Author of The Membership Economy
MemberRobbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay. As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority, Robbie coined the popular business term “Membership Economy,” which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products, and community organizations. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, releases in March 2020.
MemberOren is a Product leader with over a decade of experience in challenging the status quo at large companies as well as start-ups.
ProfitWell Strategist Rob Litterst shares how product managers can use pricing models as a strategic lever to drive monetization.
Robbie Kellman Baxter recently spoke at a Product That Count hosted webinar and discussed project management for subscription products.
Build a solid brand strategy for your subscription businesses to maintain a clear value proposition and evolve to reach more customers.