Product Marketing: Specs vs. Aspiration

  • Article Article
  • June 12, 2018
Meghan Laffey

GoPro, Senior Vice President

Member
MeghanLaffey GoPro 640x640 458x458 1 1
Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. It’s easy to “nerd out” on specs with innovative products like GoPro cameras. However, Meghan highlights that GoPro customers aren’t buying cameras because they’re super-technical products. Most importantly, they are buying into an aspirational lifestyle.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.
Meghan Laffey
GoPro, Senior Vice President

Meghan Laffey joined GoPro in 2010, when the company was in its early stages. She was 1 of 3 on the “product development team” and the company had fewer than 30 employees. She was instrumental in leading the development and launch of the Hero2, Hero3, Hero3+, and Hero4 camera lines during the company’s massive growth phase. More recently, Meghan helped build out GoPro’s software product lines – including the GoPro App, the award winning Quik app, and launching GoPro’s first subscription service. Today, she leads all things Product for GoPro - including Product Management, User Experience, Consumer Insights, Analytics, and Product Marketing.

Member

Read more

Product Marketing: User-Generated Content

Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.