Redfin VP of Product on Balancing Curiosity and Impact as a Product Leader

  • Podcast Podcast
  • March 10, 2025
Ariel Dos Santos

Redfin, VP Product/Technology

Member

What key skills and mindsets does it take to become a successful product leader? In this podcast hosted by Justin Leibow, Redfin Senior VP of Product and Design Ariel Dos Santos shares insights on balancing customer empathy, business impact, and personal growth throughout his diverse career in product management. Ariel also discusses the evolving role of product managers and the influence of emerging technologies like AI and machine learning.

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Show Notes

  1. Ariel’s diverse background, from international relations to nonprofit work, shaped his approach to product management.
  2. Understanding the customer’s pain points and building empathy is crucial for successful product development.
  3. Ariel’s experience in both digital and physical product environments helped him develop a well-rounded perspective.
  4. Transparency and collaboration with the team are essential for effective prioritization and roadmap management.
  5. Flexibility and the willingness to adapt to new information are critical in a rapidly changing product landscape.
  6. Communication and owning difficult decisions are important leadership skills for product managers.
  7. The evolving role of product managers requires understanding the business impact of their work.
  8. Emerging technologies like AI and machine learning present new opportunities and challenges for product teams.
  9. Ariel cautions against over-reliance on AI and emphasizes the need to interpret the outputs critically.
  10. Combining AI/ML with other tools and approaches is key to creating the best products.
  11. Ariel’s involvement with the Northwest Immigrant Rights Project has helped him achieve better balance in his life.
  12. Giving back to the community and advocating for important causes can positively impact one’s leadership abilities.
  13. Curiosity and a willingness to learn, even in unfamiliar domains, have been crucial to Ariel’s success.
  14. Stepping out of one’s comfort zone and asking questions are valuable skills for aspiring product managers.
  15. Balancing professional, personal, and community responsibilities is essential for being the best version of oneself.
  16. Ariel’s diverse experiences, from Amazon to Peloton to Redfin, have shaped his well-rounded product expertise.
  17. Navigating complex customer needs, such as in the real estate industry, requires adaptability and empathy.
  18. Effective product leaders must be able to manage change and adjust priorities based on new information.
  19. Inspiring and motivating teams through transparency and collaboration is a key aspect of product leadership.
  20. Curiosity, lifelong learning, and a willingness to take on new challenges are hallmarks of successful product managers.

About the speaker

Ariel Dos Santos
Redfin, VP Product/Technology

Ariel has 10+ years of experience leading global product teams across digital and physical environments. He loves, and thrives, building teams that are focused on understanding the customer, collaborating closely with engineering and design, experimenting, and ultimately launching products.

Member

About the host

Justin Leibow
EY, Platform Operations Lead

Certified Digital Product Manager (CDPM), Certified Project Manager Professional (PMP) and ScrumMaster (CSP)

Specialties: Product Development, Product Management, Insurance, Banking, Financial Transformation, Process Improvement, Business Risk

Host

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