The Responsive Product Accountability category of the 2022 Product Awards rewards tools that help Chief Product Officers define and communicate success metrics to help business leaders chart their direction.
This category looks at questions like: What tools help the CPO do their job better? What tools help inform the next set of product iterations? What tools help CPOs execute against their KPIs? And what tools consistently measure in the background and suggest improvements based on the data that was gathered?
The superpowers in the Responsive Product Accountability category help Product Managers
The theme of the 2022 Awards is “The Age of Product”. The theme highlights the importance of being product-first in today’s world where our connection to the outside world continues to be via technology products.
Listen to former Transformco Product Director and Award Architecture Board member Maheep Bhalla describe the Responsive Product Accountability category and associated superpowers. Then check out the 4 winners – 1 for each superpower that makes up the best tools for your next product launch.
Tools with the Inform Product Iterations superpower in the Responsive Product Accountability category help Product Managers answer questions like:
Congratulate our winner – Amplitude
Be sure to listen to the podcast from Amplitude’s SVP of Product Justin Bauer on Making the Customer a Part of the Team.
Once we have identified what customer problems to solve, Product Managers must define KPIs to determine whether they have solved the customer’s problem. The data to determine success hasn’t always been easy to come by.
Tools with Execute on KPIs superpower provide product metrics and product KPIs out-of-the-box, relying on data sources from within the organization, or built directly into the product.
Congratulate our winner – Heap
Be sure to listen to the podcast from Heap’s VP of Product Rachel Obstler on Building Solutions People are willing to Buy.
Products with this superpower help measure and suggest improvements for user-product interaction.
Congratulate our winner – Anomalo
Products with the Delight Users superpower provide the Product Manager with reports and built-in insights out-of-the-box to assess whether they are truly delighting their customers.
Congratulate our winner – Notion