Shutterstock, VP, Product
MemberChris Cosentino is a VP of Product Management at Shutterstock where he focuses on optimizing and building an e-commerce marketplace to enable creative professionals around the world to tell their stories. Prior to his time at Shutterstock Chris was a Group Product Manager at Etsy - focused on building a global payments platform for buyers and sellers and then leading overall growth. In previous roles, Chris also worked in enterprise software and finance. He received a degree from Boston College.
MemberBuilding customer loyalty involves driving repeat visits for purchasing customers and lowering acquisition costs.
Driving users on e-commerce platforms to become customers requires planning to build purchase confidence through engagement milestones.
The future of e-commerce goes beyond online retail, as companies like Amazon are applying tech innovations to reimagine the retail experience