Skyflow CPO on Scaling B2B Product Businesses

How can product leaders scale B2B businesses? In this episode of Product Talk with Sid Shaik, Skyflow CPO Amruta Moktali shares approaches for scaling B2B product businesses. She speaks on her experiences at Microsoft and Salesforce and discusses key topics including diversifying teams, partnering, automating processes, and anticipating customer needs as a company rapidly grows. Tune in for valuable insights on scaling to enterprise levels.

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Show Notes

1. Know who you are scaling for and who you are scaling with.
2. Start with the product – understand your core value and ensure it is scalable.
3. Scale with your customers by expanding use cases and customer size.
4. Build a diverse team with different experiences and perspectives.
5. Hire people who can grow into different roles as the business scales.
6. Maintain transparency and set clear goals and objectives for the team.
7. Consider native, hybrid, and partner approaches for features and functionality.
8. Partner for discovery, go-to-market, and payment integration opportunities.
9. Automate processes to gain efficiencies and visibility as you scale.
10. Anticipate future needs of growing customers and functionality requirements.
11. Know what to do when things go wrong and learn from failures.
12. Maintain honesty and set expectations around challenges of rapid growth.
13. Give growth opportunities through challenging on-the-job experiences.
14. Expose team members to different functions for a well-rounded perspective.
15. Balance experience with fresh perspectives on the team.
16. Stay close to commercial and customer-facing teams.
17. Consider specialist roles as needed based on product and market.
18. Self-serve can enable scaling in some cases more than pure product-led growth.
19. Privacy and data protection should be a top consideration.
20. Don’t be afraid to take risks but learn from mistakes.