Podcast 
May 21, 2018 StudioRed, Founder
Member
Philip Bourgeois is the Founder of StudioRed. Since its inception in 1983, Philip’s team has introduced more than 400 products developed through the “Rational Emotional Design” process (RED) - which combines logic and emotion into product design to connect with more customers. Considered one of Silicon Valley’s design pioneers, Philip is featured in several books including “From Patent to Profit” and “Make It New: A History of Silicon Valley Design.”
MemberStudioRed Founder Philip Bourgeois on the five elements for product design that are driven by what is most important in products today.
The fundamentals of product design are learned hands-on; experiences that you only get in a workshop or on the floor of a manufacturing plant.