Research
November 19, 2025
Products That Count, Editor
Administrator
Most product teams are trying to define what AI readiness actually means for PMs.
Everyone talks about AI skills, but the definitions vary so widely that it’s hard to know where to start.
To bring clarity, our AI Advisory Council, senior product leaders building real AI products, developed a practical AI PM Competency Framework and a readiness check any team can apply.
The framework breaks AI-era PM skills into three clear layers:
• Use AI: Apply AI to accelerate research, insights, and execution.
• Build with AI: Understand AI capabilities, partner effectively with technical teams, and shape AI-powered product experiences.
• Lead with AI: Drive strategy, influence teams, and make sound decisions in an AI-first environment.
We packaged the full framework into an ebook with examples, guidance, and evaluation questions you can use for yourself or your team.
If you’re looking for a clear structure for how PMs should grow in the AI era, download the ebook below.
If you found this content useful, share it with a friend. Products That Count is proud to be your go-to source of premium thought leadership content.
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.
AdministratorIn this episode hosted by Sonjoy Ganguly, Emrecan Dogan will be speaking on why shipping more features doesn’t mean creating more value.
Explore the journeys of 2026’s top product leaders in our latest eBook. The Product Leader Awards spotlight leaders who are building learning organizations, making AI...
In this episode of the CPO Rising Series hosted by Jay Patel, Jonathan Shottan speaks on building the world’s largest kinetic dataset.
