Mobile pioneer SC Moatti on the formula for mobile success

  • Video Video
  • February 2, 2016
SC Moatti

CEO/Managing Partner

Member
This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind making a successful mobile product. We so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Find out more at www.scmoatti.com.

About the Video: This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind making a successful mobile product. We so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability.

About the speaker

SC Moatti
CEO/Managing Partner

SC Moatti is a technology visionary, entrepreneur and investor.

She is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest communities of product managers, leaders and founders in the world.

Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo).

An award-winning bestselling author, Moatti frequently gives keynotes on business and technology, and has been featured in The Wall Street Journal, the Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering.

Andrew Chen, one of Uber’s top executives, called SC “a genius at making mobile products people love.”

For more information, visit scmoatti.com.

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