The Rise of Products-and-Services Business Models (eBook)

In this eBook, we teamed up with our partners Capgemini to find out what our 300k PM network thinks about the rise of products-and-services business models. We were interested in their reactions to Capgemini’s new research on the subject, for which they surveyed over 1,000 organizations. How would our network align with Capgemini’s findings? What would the product innovation leaders in this space have to say? And how are PMs planning to act in the climate of economic uncertainty at the dawn of 2023?

From the book:

“At Products That Count, our global network of 300k+ product managers and leaders are deeply involved in the digital transformation which accelerated exponentially after the pandemic. In this new era, the product is no longer just the product itself. Rather, it is the whole product – the product experience – that matters. We call this a ‘products-and-services’ business model. This model adds obvious value for customers, and also for traditional businesses competing with digital natives. In many cases, products-and-services can be leveraged to keep margins high. And it can be a springboard to new growth.

“Major companies have been making the shift to new business models in recent years, from Rolls Royce to Caterpillar. Take the Apple Watch, for example. No longer just a standalone product, this device is now being marketed for its potentially life-saving services. Try this: do a Google search for “Apple Watch saves life.” Among the 22 million or so results, you will find stories of people falling through ice, in terrible car accidents, suffering from heart murmurs, and more – all to be saved by their Apple Watch. This is due to the device’s built-in features including fall and crash detection, medical ID, emergency SOS, and blood sugar monitoring. In effect, buyers of Apple Watches are buying a product, but just as much they are buying the services that the device delivers. The Apple Watch is more than a product: it is a product experience.”

Download your free copy of the Rise of Products-and-Services Business Models eBook below.

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