The Rise of The Chief Product Officer: Study of the Most Important Role in Business

The Age of Product has arrived. It is hard to say when this time period began, but we know that the pandemic accelerated a revolution in the way people live and work. There is now a stark reality for businesses: embrace product-led growth and go digital, or lose your position in the market.

As businesses recalibrate to this new environment, the role of the Chief Product Officer (CPO) is more prominent than ever. These executives are leading the product-led transformation. Indeed, about 15% of Fortune 5000 companies currently include the CPO seat in the C-suite.

We recently interviewed and surveyed 300+ Chief Product Officers to gain valuable insights into the role’s transformation and potential trajectory. We wanted to see what the most successful CPOs are doing and capture those learnings. The quantitative and qualitative results empower us. They help us visualize the drive to digital, the anatomy of today’s Chief Product Officer, and the recipes for business success in a time of turbulence.

We are pleased to now share our findings. The white paper is called The Rise of the Chief Product Officer: Study of the Most Important Role in Business.

Download your free copy of The Rise of The Chief Product Officer below.

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What do you think of our breakdown of the Chief Product Officer role? As you read the research, what areas do you wish you knew more about? Which recommendations will you begin now? Likewise, are there any additional recommendations you could share?

Let us know in the comments below.

Dig into the research, discuss it with your peers, and join us as we continue to investigate the Rise of the Chief Product Officer. And stay tuned to Products That Count for more publications on the subject in the coming months.

Join us for the Rise of the Chief Product Officer

Products That Count is the premier source of information on all things CPO-related. We offer Chief Product Officers a place to grow, learn, and engage. This information includes resources, events, and opportunities, all intended to celebrate the role during the Age of Product. Sign up for a free membership today, and stay in the know about all things CPO.