VidMob Product VP on Creative Data in Ad Tech

Bethany Gostanian

Canto, VP of Product

Beth Gostanian is the Head of Product at VidMob where she is responsible for overseeing VidMob’s overall product strategy and roadmap. Prior to joining VidMob, she was VP of Research at Kantar Millward Brown where she worked with digital publishers, media agencies and brand direct clients to measure the effectiveness of their multi-media marketing efforts and develop best-in-class ad measurement products. Before that, Beth was a Director of Research at Kantar, applying her analytical mindset on behalf of her clients in brand and communications tracking, brand strategy, consumer segmentation and copy testing. With many years of experience in the marketing research industry and a background in social science, Beth is passionate about understanding the emotional connection between consumers and brands and building products to measure & facilitate that connection. She lives with her wife and spoiled cat Theodore in New York City.