DriveCentric, Chief Product & Business Officer
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Michael Affronti is the Chief Product and Business Officer at DriveCentric, the number one CRM and engagement platform for automotive dealerships, and one of the most hands-on product leaders building and using AI agents today. He spent three and a half months earlier this year back in the code, learning how agents actually work from the bottom up, memory, state management, harnesses, before returning to the executive seat. In this episode of Product Talk, Sonjoy Ganguly sits down with Michael to unpack how he runs a personal fleet of AI agents (named Jarvis at home, Q at work), how his AI Labs team ships two production agents a month, and what product leadership actually looks like when the team is a mix of people and agents.
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Michael Affronti is Chief Product & Business Officer at DriveCentric, where he’s building the #1 AI Engagement Platform for dealership operations and owns product, design, business operations, and go-to-market. He was previously Chief Product Officer at Bumble and SVP & General Manager of Commerce Cloud at Salesforce, with earlier product leadership roles at Dataminr, Fuze, Contactive, and Microsoft. He’s shipped products at every stage, from zero-to-one through public-company scale. Michael is a hands-on builder and daily user of the agentic AI systems he leads product strategy around — a practice that keeps his judgment grounded in what these systems actually do at the workflow level: where they create leverage, where they break, and what it takes to ship them inside a real business.
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Sonjoy Ganguly is a seasoned product and growth executive with 30+ years of experience building, scaling, and transforming technology-driven businesses. He has played pivotal roles in multiple acquisitions and successful company exits, consistently helping organizations increase revenue, improve operational efficiency, and accelerate enterprise value.
As Chief Product Officer at Digitalzone, Sonjoy leads product strategy and innovation across data, insights, and activation platforms serving global B2B marketers. He is known for turning complex market challenges into scalable, customer-centric products that deliver measurable growth, stronger unit economics, and durable competitive advantage.
Throughout his career, Sonjoy has partnered closely with executive teams, private equity stakeholders, and cross-functional leaders to drive repeatable growth playbooks—optimizing product portfolios, modernizing go-to-market strategies, and aligning product investment to business outcomes. His work has contributed directly to increased valuations through disciplined execution, data-driven decision-making, and operational rigor.
As an advisor, Sonjoy brings a pragmatic, operator-first perspective to product leadership, helping teams define strategy and connect to innovation, execution, and value creation, to sustain business impact. A frequent speaker and contributor on innovation in B2B marketing, Sonjoy excels at helping companies navigate complexity, embrace change, and unlock new opportunities for growth. Based in New York, he is passionate about connecting people, technology, and ideas to drive real business impact.
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